This will be brief.
When it comes to false and misleading claims, the legislation provides a basic prohibition on false and misleading claims. It's important there is an understanding of what government will be considering when it's evaluating a claim on a label to determine whether it's considered false and misleading. To accommodate that, we do have our Guide to Food Labelling and Advertising, which does put on paper our interpretation of the various claims that are being made on food labels. But more importantly, it provides advice on what would be considered a claim falling within the intent of that basic prohibition.
The current policy on “Product of Canada” claims is an old one; it's not an issue that has been looked at since the eighties. Consumer interests evolve, and of course we want to be able to respond to evolving consumer interests. So as we become aware of changing consumer interests on some of these issues, we do on occasion review policy. Based on the input we've received from consumers on our current “Product of Canada” labelling policy, this is a policy that we are looking at reviewing today.