The legislation itself just indicates the prohibition of false and misleading claims. What the guidance does is identify certain statements that are commonly made by industry and identify what our current policy would indicate to be a statement that would be compliant with that intent.
The question was asked earlier about the current guidance and what was considered at the time. We did have some discussions on this within our own unit and do understand that, at the time policy was established, there was also a broader policy initiative that related to “Buy Canadian”. Some of the objectives and some of the consumer issues at the time may be somewhat different from the consumer issues today. That's why guidance with regard to labelling is reviewed on a fairly regular basis, because it does respond to consumers and it's about what the consumer would consider to be false and misleading, as opposed to anyone else.