We're getting pretty soft here. I don't want to cut you off, but either we believe in the fact that terms should be clearly and explicitly given so that they're understood.... When a company like Kraft challenges the committee for taking an action in committee, in terms of putting forward part of a bill that they felt was intruding into their territory, where they threatened to pull Kraft out of Canada, it's ridiculous; it would never have happened, but this is how it impacted. This is what kind of power these people have.
When you list butter as part of the product or cheese as part of the product, there should be a requirement that at least there should be some element of that in there in terms of the way it's advertised, and that's not happening today, as we speak. And what is being done about it?
We talked this morning about taking action. Mr. Taylor has indicated they do take action when it's warranted. Sometimes we're working from guidelines rather than from principles of law, where basically a law has been broken and therefore we need to take the pecuniary action that has to be taken because of that.
I think in many cases we're sitting back and letting the big oligopolies and monopolies of this world dominate, and they are dominating. It's been said time and time again, and we'll hear it again before you leave this morning. I can go on and on.
I think we have to start looking at what we're doing and whose responsibility it is to change the way the labelling is done. If we want to say “Grown in Canada”, then it should be grown in Canada. But we should have a defined descriptive of what that is: “Grown in Canada” means this.
Another question is this. Do taxes, in terms of excise taxes on wine or liquors, factor into the 51%? Those are taxes that are not put on at the end; they're put on ahead of the pricing.