Even if the stores lose money on them, they may make money up, because you buy your Coca-Cola at $7.99 a case and you may buy your carrots at $3 a pound, in which case overall for your $120 bundle of goods, they may make their little margin, which is 4% or 5% in the grocery business. The question from our point of view is whether or not that bundle of goods is profitable.
On April 3rd, 2008. See this statement in context.