Well, Loblaws, you may have read.... There's an eight-page story. For the last 10 years, we've heard about Loblaws' dominance. They were and they are the largest grocery chain in Canada. In fact, their average national share went to about 35% at its zenith. In Ontario and Quebec it was slightly higher, because they're less represented out west. Well, if Loblaws is dominant, then I guess we have these 10-page articles trying to figure out what's wrong with Loblaws. Loblaws has not been able to translate it into higher prices, which is from our point of view what a dominant firm does.
Our role is to make sure consumers continue to get the best-priced products. When we look at the price inflation rate for groceries and at Loblaws' profitability, we see that Loblaws hasn't been profitable in three years. So if they're pushing their weight around, they're not doing a very good job of it.