Again, it's a question of whether the company selling them at $1.19 is in a dominant position. The laws in Canada don't require firms that are not dominant in competitive markets.... We don't monitor the prices to make sure every price they charge makes a profit, especially in a grocery store where there may be 20,000 SKUs. They make money on some products, they make a lot of money on some products, and they make less money on other products.
We would look at that in two scenarios. First of all, is the grocery firm that is selling one product below cost dominant? The second question we would ask is whether that firm is profitable overall. Whether it sells the eggs at a loss is not the issue; it's whether or not they make profit overall.
In the grocery business it's a well-known fact that grocery companies charge....They don't make any money on certain key products, milk, bread, and eggs being three of them—also turkeys around holiday season. They routinely discount those products and sell them below cost.