There is an unmistakable interest in these products. People want to eat high-quality products. And when the products are local, people are even more interested.
I would like to hear your comments, Mr. Lemieux. I recently read an editorial written by the president of the UPA about food safety. Unlike some, I do make a connection between food safety and labelling. When we use truthful labelling to say that something is a product of Canada that has been manufactured in accordance with Canadian standards—and I deliberately used the word "Product of Canada" rather than "Grown in Canada"—that is, a genuine product of Canada, and not a product subject to the current standards, we have an assurance that this is a quality product. People feel safe when they know that the product they are going to eat—I'm not talking about the pot or the lid—is really a product that was made here. That is not true of imported products.
I feel that the Canadian Food Inspection Agency is being rather lax. I am not singling it out and I am not saying that it is not doing its job. Fortunately, there have been some product recalls, but perhaps there have been too many of them. Perhaps there are too many foods that are getting across the border. Later, we find out that the product has made someone sick, and it is taken off the shelves. In my opinion, there is a weakness on the inspection side, not just at our borders, but in the field in countries where things are produced using pesticides or insecticides that are banned here.
I would like to know whether you make the same link—namely that once consumers know that the label on their food is in genuine compliance with our regulations, they will feel more reassured about the safety of the food they eat.