I think you're on the right track, Mr. Steckle.
The problem with “Product of Canada” is it's now become so discredited that it's difficult for a lot of consumers--even with a really strong promotional aspect--to get their minds back around the fact. Now people are so skeptical about that term.
We change labelling requirements quite frequently. We add and delete on what is required on nutritional labelling on our food. Obviously there would have to be some kind of lead-in process. But if we're going to keep the “Product of Canada” label, we have to do an awful lot of work to overcome the cynicism. The best way to deal with this whole problem might be to move forward in another way.