Wayne, that is why in our submission we talk about putting regulations in place and not guidelines. If they want to use “Product of Canada”, they'd have to follow those regulations to put “Product of Canada” on the package. If they think that is too onerous, and if the percentage of product they are adding into their mix is higher, from an import standpoint, then we'll give them the latitude to use “Processed in Canada”.
We figured out, in talking about labelling over dairy terms and so on, that we don't want processors or industry people coming in here to hitchhike on different things, but we want to have something clear. If it is processed in Canada but not made in Canada, then you have those two definitions. It's up to them to choose where they buy and what they put on the package.
For us, “Product of Canada” involves tremendous hitchhiking that has gotten out of whack. We need to bring back some regulations—and promote them to consumers—that clearly define that if you're going to use that terminology, it's by these regulations.