I think it is not only possible but also doable. I am expecting that the regulations that will be coming forward will make this possible.
When I talk about establishing a link with consumers and having the resources to do that, this is exactly what I am thinking about. There must be a clear label that allows us to identify Canadian products. Subsequently, we will establish links between consumers and producers in all sorts of ways—whether we have a seal or a logo stating “Product of Canada” or some other promotional activities.
Eventually, we will come up with joint strategies for consumers and producers to meet the demand for Canadian products. I hope the new regulations that will be made public as a result of the committee's work and that of the people in charge of drafting these regulations will allow us to meet these objectives.