What I was saying, Mr. Chair, is that we're trying to look at truth in labelling, and I guess we need truth in the record here as well.
In any event, there are some in favour of voluntary labelling and some in favour of mandatory labelling. What is critical in both those regards, whichever way we go—and the reality is that Americans are going forward with COOL, whether we like it or not.... The previous government fought on that issue; the current government has fought hard on that issue. I've been on many delegations to the United States, and they're going ahead with COOL whether we like it or not. That's the reality of the world. If we beat them on a trade challenge, they will still go ahead with it. That is the other reality of the world. So let's put that into perspective.
In terms of the two proposals, voluntary or mandatory, if it's going to work we're going to have to have enforcement. Can you tell me your various positions on what is required for us to have the enforcement for both types of labelling—whichever one we may end up with—to ensure that what is labelled as “Product of Canada”, especially in content, is in fact a product of Canada?