Good morning to all of you. Thank you for being with us today. I have the same problem as M. Lacoste. I have almost completely lost my voice, not because of what you said, but for the same reasons as Mr. Lacoste.
I represent the region of Saint-Hyacinthe—Bagot, a highly agricultural riding, where more than 25 per cent of the jobs are directly and indirectly tied to the agri-food sector.
You discussed the “Product of Canada” designation at length, saying it can confuse consumers. In my region, one of the designations that is currently popular is “Produit du terroir” or “Regional Product”. In fact, I was discussing this at the last meeting. When people buy a product labelled “Regional Product”, they know for certain that the product was manufactured in Quebec. We all agree that there have to be changes in that regard.
My first question is addressed to all the witnesses. At the present time, the standard for using the “Product of Canada” designation is at least 51 per cent of the production costs.
Mr. McDuff made a great presentation. He is suggesting three different avenues. If there could only be one label, which one would you recommend?