In response to Mr. Asselin's comments, I want to say that we are Canadian producers. Our processing plants are Canadian, they distribute their products primarily in Canada, and they export their products as well. The reason we want to identify our products using the “Canada Brand” designation is that our products are available right across Canada. Although we are as close to the land as we can be, Foodland Ontario does its own advertising for Ontario products, Aliments du Québec has its own tools for promoting Quebec products, and Buy BC has its own policy for encouraging consumers to buy products made in British Columbia. We say that we are, first and foremost, Canadian producers and processors. There is nothing preventing people from adding a provincial or regional identifier subsequently.
On April 10th, 2008. See this statement in context.