What they are going to do is stop buying Canadian product, because they have a difficulty in defining country of origin. That's why the Canadian government is on record as opposing country-of-origin labelling.
What you're going to see is that there are groups in the United States that are very much like our groups here in Canada, who are very much in favour and think, exactly as some of us are thinking now, that if you label it “Product of U.S.A.”, you're going to get more business in the U.S.A.
So “Born and raised in the U.S.A.” is a label that is now being talked about. I think that will have some legs. It will move, and I think we can do the same in Canada.
But you've got to understand that the complexities we spoke of in terms of the meat industry are forcing many U.S. retailers to simply say they don't want to be involved in that complexity. Also, traceability in the United States is not going over a lot, as big as it is in Canada. They don't know where some of the meat came from. It is a very costly proposition to go down this road.
We are not getting a lot of help from them in terms of how to do this.