There's nothing easy about this whole subject, but the easiest way to ensure that the cost impact will be minimized is to go the organic route. I think you're very familiar with how our organic label was created over the last three years. It was a long process, but it was worth while. The Standards Council of Canada championed that cause. We now have a very good Canadian organic label that we can put out there, in which the industry has confidence, and which, I think, consumers are going to recognize as a very legitimate and worthwhile label.
We can do the same thing by creating a “Grown in Canada” label. I think that's the easiest way to go, to create a new label. That's the least cost to the industry. We don't have to change existing labels. We don't have to worry about existing perceptions having to change, etc.
So if we start off by saying let's really give the Canadian consumer a label that lets them have confidence that something has been grown in Canada--and I like the 80% rule that Quebec has already worked with--I think that's workable. Then try to apply it to as many industries as we can. I think that would be a very good start, and it wouldn't make us uncompetitive.