We would agree with Monsieur McDuff's position, because that's exactly what we brought to the table today.
I think the consumer wants to know, but has a right to know also, and has a right to get the information as it is. So if you take this example, it makes no sense, because the ingredients come from India, it's packaged in Canada, and it has a Canadian label.
I want to know that what I'm eating comes from India or China. I'm a concerned consumer, and this is not a reflection of the reality.