It's the content. The reason they can make these misleading labels is that all they have to do is change the brine and they've added 51% of the value because of the labour and the processing. Take the label and the processing out and deal with the food, and then use some other way of driving the economic driver.
Obviously, the value-added of food processing and packaging is important to this country, and we don't want to minimize that. Certainly that's not what people are looking for on food products to identify that they are Canadian. It's the actual content. It's where the nutritive value comes from.