We haven't done the research, but I think certainly for a single-ingredient product, such as coffee, olives, or potatoes, it would have to be very high. When you come to multi-ingredient, which is most of the products we buy, then I think the issue is that somebody needs to go out and do the consumer research and find out what consumers believe. What would consumers be satisfied with as being a product of Canada? Still we have to go through all of this, and then find we still haven't reached the level that the average consumer is comfortable with. So I think we all need to do some research with our constituents, and probably broader than that, and it will probably vary.
I have to say, in defence of the chairman's product, that Alberta beef is not the only good beef. The beef from Manitoba is okay too.