We have mentioned the north. Access to nutritious, health-fresh, Canadian food up north is a huge issue. Some research in native communities found that when they stopped eating so much fish because they were worried about the heavy metal build-up, what they switched to was chips and baloney, because it was all they had access to.
With the size of Canada and the distribution system, getting reasonably priced local, nutritious, safe food spread across the country is not easy. I completely agree with Nalini that we have a sort of balance between ethics and economics to try to work through, added to a really low level of consumer awareness about a lot of the issues around their food relating to where the food safety issues are—many of them are actually in the kitchen—and all of these things.
That has come from a general pulling back by the government from providing consumer information. As the world gets progressively more complicated for consumers, there's progressively less information coming from a government source. Most Canadians still believe they can put faith in information that comes from the government. It's getting a little weaker, but it's not to the level of just going on the Internet and seeing what you pull down, not quite knowing what the source is and how much credibility it has. It used to be really good; we used to have quite a lot of government information that was available. And even though we now have the Internet and it's cheaper to produce or to get the information to consumers, we seem to just keep pulling back on how much we provide.
That's another really important.... We've taken nutrition and home economics education basically out of the schools, and people out there—