I think it's always a challenge when people want locally grown food but also to have a variety of food. For the consumer, when you're buying a product that's not grown in Canada but it's available in local markets.... From our point of view, local markets are also about accessibility. There are many places, many neighbourhoods, where accessibility to fresh food is a very big issue. So what I think you need to focus on is that safety was respected or safety was not undermined for these products that are made available in local markets.
If not being “Product of Canada” means they're not grown in Canada, that doesn't mean that safety was undermined. So I think you need to focus on that specific issue, because more and more consumers are looking for products where the safety aspect of the product has been guaranteed.
It's always a challenge. You buy Canadian, but there's also that trend where people want a variety of food. So you need to ensure that for that variety of food that is not grown in Quebec, the safety aspect of it hasn't been undermined.