Really quickly, I was saying, “Product of Canada”, but under it you need to state what it means. Was it that matières premières, the main ingredients, were grown in Canada? Was it processed? You need to add that, and then you have to make the more detailed information available, either at the point of sale or a link to somewhere else where consumers can get access to that information. I'm very adamant that half of the Canadian population.... There are five levels in literacy; half of it is at level two. We're all educated, but we forget that most Canadians have a hard time reading and understanding what's on the label.
On April 15th, 2008. See this statement in context.