Then, Mr. Kyte, from what I'm hearing, you would agree that industry or somebody wants to go forward with the new “Grown in Canada” or something like that, and they want to invest in it because they feel it is going to give them an advantage economically, just as “Alberta beef” was an industry-driven voluntary labelling process that was one of the most successful branding aspects in the agricultural sector that I'm aware of. That was a voluntary initiative. I agree with you when you say that's what it should be.
Do you agree with that, Mr. Kyte?