Thank you.
We believe in truth in advertising. We do like the food and consumer protection act that's being discussed and brought forward. We think there's a lot in there that we can work with to improve the system. I think it's long overdue. There are opportunities to put in proper controls.
In terms of voluntary versus mandatory labelling, there are some things that are mandatory, such as anything under the CAP Act. And I think that other things we want to put on the label should be voluntary, but they should also be honest. So if you say “Product of Canada” and you know what the “Product of Canada” rules are, then you've got to live by those rules. If you can import a product and not say where it's coming from, that's a bit of a problem, and I would suggest that's one area you'd want to be mandatory.