If I were a consumer in the grocery store, walking down the aisle, I wouldn't want to. I mean, I can give you a technical rundown, but I don't think you want that right now. I get your point.
My approach here was that if a province or producers or pea growers or somebody wanted to do a grown-in-Canada type of program, why shouldn't they be able to do something that's voluntary and good for their business? If a french fry guy wants to work with his growers and develop a grown-in-Canada label, why couldn't he? It's on a voluntary basis.
You're quite right: let's clarify the “Product of Canada” aspect. I think that's worthwhile. You're right, we don't need to make things a lot more complicated.
The other thing we've got to realize is the way companies process products. I've got a member who is a huge buyer of apples. He buys all the apples he can from Ontario. Then he also buys all the apples he can in Quebec. He also has to go to upstate New York to finish off his purchases for the year. He does that on a seasonal basis. You won't want him carrying a bunch of different labels, or at least two labels--“Product of U.S.A.” and “Product of Canada”. You want to reward him for his investment.
The other thing is that one of my people makes strawberry jam. He buys all the strawberries he can in Ontario, and then, when he runs out, he needs to bring those strawberries in from some other country.