No. What I said is that people want to know what the price is. They want to know what the product is. Is it what they expect it is? More and more I think they're saying, yes, they'd like to know where it comes from. We've certainly had a wide discussion.
I don't believe that all people are making purchasing decisions based on where the product comes from. My analogy is that, when I went into Farm Boy, two different kinds of peas were sold out. They were from China. Now, would I do that? I'm not sure, but I was really surprised.
The Wal-Mart story was another point of view. You're right, I think we want to increase economic activity in this country. I'm not sure that the “Product of Canada” label and where it's made, where it's grown, is going to change that. I think there are other things we should be doing as a country to grow the business as a Canadian business.