I don't eat potato chips; I mean, I have to watch the waist.
I don't disagree with you, as a shopper; I have the same challenges. It might be very complex. I don't know enough about that subject. You should probably have the snacking food industry in, or something like that, and ask them those questions, because I can't answer them. But I do know as a consumer that it's very difficult to figure out whether I am getting less salt in one place than another, especially in the cookie aisle, where I can eat four cookies here and five cookies there and ten there. It's difficult; I agree.