No, I don't have a study. Individual board members had conducted studies on their own products to determine how consumers would react under different situations. Also, as you said, Wal-Mart is very happy to have a product of Canada in a Wal-Mart store. It's a big change from what they normally sell.
I quite agree with you that there's nothing wrong with the Government of Canada doing a “Buy Canada” promotion. There's nothing wrong with that; we do it in the United States all the time.