The Canada grade does mean something. We helped the government rewrite the processed products regulations, which were all the processed fruits and vegetable regulations. Certainly putting in a Canada Grade A rewarded farmers, because you were picking up a better pea or bean, or a better quality. You like the grade standards, because the standard inside says this is what canned corn is or this is what canned peas are, so I think you want the grade standards.
What you're saying here is that companies also may want to use “Product of Canada” or “Grown in Canada” to further illustrate a difference to their particular consumers. I think there's certainly a market. People would want to say, look, this really makes me feel good and I want to buy this; it says “Grown in Canada”--especially if there's a food-borne illness in a foreign product or anything like that.
If you put “Product of...whatever” on a package, does it change sales? I'm not sure. Look at all the canned fruit that comes in from the Philippines and from China; there's a huge consumption of the fruit bowls and the canned fruits, and it says right on there, “Product of China”. We used to make it in Canada, but I think that's going in the wrong direction.
So I don't think you can generate...just by putting a name on a product, but you might want to get into campaigns that say these are products of Canada. They're certainly doing “Buy Local”, “Buy Ontario”, “Buy B.C.”. Those kinds of programs stimulate consumption.