Let's put it this way. Number one, I do the grocery shopping in my house, so I'm an enlightened buyer. Number two, I spend a fair amount of time in the grocery store and watch other people purchasing, and that's always interesting. Number three, if you go through the fruit and vegetable section of the store, it's like the United Nations. Every Saturday morning I go to the United Nations. You get product from Guatemala, product from the U.S.A., and product from Mexico. People just pick it up. I don't even see them.... They look at the price.
But there's a growing awareness. People are saying they want to make an important decision here. But if you look at the canned fruit sales, they've just skyrocketed, and those products aren't made in Canada anymore.