Just to follow up on that, given an informed consumer, and if the consumer is given the facts and has a product that is relatively similar and is Canadian-made, produced here in Canada, I think probably 100% of the time every Canadian as a consumer would choose a Canadian product. That's my opinion, and we could agree to disagree on it.
Mr. Fruitman, I really like what you said. You said a couple of things that caught my attention. One is that we should increase import checks, that we should possibly increase our enforcement of “Product of Canada” labelling. We agree with that; that's why the Prime Minister has made the commitment that this government will address it. But you also said that when it comes to labelling, labelling should be truthful, which I agree with; you said it should be useful—and I agree with you, so much of the labelling that I read now is, for my needs, not particularly useful—and you said that it should be honest, and I agree with that. You also mentioned in a subsequent answer, I think to Mr. Easter, that clarity had to be involved in the labelling, that it had to be understood.
In my discussions with the minister, I've found he agrees with all that. He thinks we're going that way, and thank you for suggesting that we're on the right path. But he also thinks it should be simpler, and I guess that's what you're saying when you say it should be easily understood. It has to be, so that the average consumer who walks in doesn't have to spend a whole bunch of time understanding what the product is.
I think Mr. Easter talked about different levels of how much content there should be. I think you mentioned, Mr. Fruitman, that if there were one or two ingredients it probably should say 100%, I think, or indicate 75%-25%.
What's your thinking on that?