Agreed, but I think under today's media scrutiny and under today's consumer awareness, consumers seem to be a lot more aware that this is what they're asking for and this is where they're headed.
Mr. Steckle brought up the fact that there is an advantage. I think there is an advantage to saying that this is a Canadian product. I went out of my way as a manufacturer, as a packager, as a purveyor of goods to hunt only good Canadian products, and I think putting some sort of labelling on it that says this is a Canadian product would inspire me as a consumer to purchase it, and I think it would inspire other consumers to purchase it.
I recognize that it gets harder when it's a processed product. A frozen pizza has many ingredients to it, but as a manufacturer I may want to take the extra steps to look for only Canadian-made products to go on my frozen pizza so that I could wear the maple leaf, so that I could say this is made of made-in-Canada products. I can't think of a product that's in a frozen pizza that isn't available in Canada. So why would I not want, if the opportunity is there, to do it?
Can I have you comment on that, Mr. Kyte?