Oh, Joe, okay.
The other day we had someone passing around a ring of kielbasa, and the measurement—grams of fat, cholesterol, nitrates, all that stuff—was for five centimetres of kielbasa. We also had two slices of very thinly sliced ham, or two slices of bacon. The breakfast bars are in “units”—fortunately, they're not in “bites”.
Basically we have to find a way for everybody to have the same measure, so that taco chips are the same as potato chips, so that everybody can figure out exactly what they're getting.
Really the question, Mr. Chairman, is that we're trying to define and know, on any product that a human would possibly eat, how much damage you're going to do to your body by eating it, or how much good you're going to get from eating it. It's great to see grams of fat, all that kind of stuff, but it's a question of the way we have to compute it.
The only way you could do it is by measuring brand against brand and hoping they both have a five-potato-chip standard, to see what “potato chip light” will give you compared with other things. I think this quantitative standardization is very important, and it is literally all over the map. Even the same products by the same company will use different measurements.
Thank you.