Thank you very much, Mr. Chair. I'll be sharing my time with Mr. Steckle.
Mr. Kyte and Mr. Fruitman, I think it's beyond dispute that Canadian consumers want more information rather than less. They want more information about what they and their families are consuming, in my view, in terms of content, proportions of contents, and yes, where the product comes from.
With that in mind, we've heard from others--and you've both alluded to it this morning--that Canadians are also wanting simplicity in labelling. Frankly, I don't see it that way. I think they're wanting more information rather than less. Mr. Storseth talks about potentially having his lawyer come with him to the grocery store, and he says that facetiously, obviously. Why is it that the labelling has to be reduced or dumbed down to three words or less? I don't think Canadians want it dumbed down to that extent.