I don't think the consumers are really concerned about your member's problems in terms of processing the foods and where they came from.
I reiterate that we have to make that distinction. What is it that we are trying to convey? What information are we trying to convey to consumers with that label? Again, I say that when it's food we are talking about, that label is intended to convey to consumers where the contents were grown or raised, not the economic value to Canada. Those are completely different messages and those messages need to be separated.