I think, ideally, if manufacturers could do it and if consumers had the time to read all the labels, it would be nice to have very, very specific information, which would mean that every label probably would have to be about that big.
In practical terms, when we're running through the grocery stores maybe picking up 40 or 50 items sometimes, we want to be able to do that with some ease. This means that we want to be able to interpret the labels that we get quickly, to be able to read them and not be confused by a multiplicity of labels. I think that's a danger when we talk about trying to give information.
We want information and we want it to be clear. We want it to be understandable, and it's the understandable element that starts coming into play. Without getting into discussions of literacy and all that sort of thing, it's simply a matter of not overloading the consumer as well.