I'd like to jump in, please.
This is why I mentioned in my opening remarks the need to consider what the purpose of this marketing is--when we start confusing the two reasons. One is economic, and one is safety and security concerns, and I think they need to be kept separate.
There is no question in our minds that from the safety or security perspective we want to have proper, accurate, non-misleading labelling of the source of the product. That is very definite.
If we're talking about the economic benefit to Canada and to Canadians, that's a different situation and may require a slightly different solution. First, absolutely mandatory economic benefit, such as the “Think Canada” campaign that I alluded to, could perhaps be voluntary, but again, any definition of product marking to be used with such a campaign has to be clear to consumers.