Yes, I think what I'm hearing here, and it's something I heard from many witnesses, is that we need to simplify the process, not make it more confusing. You do that by working with the labels we already have and by strengthening the brand of those labels.
I agree with what Mr. Masswohl was talking about earlier. One of the most successful brandings I've seen was for Alberta beef, and it was a totally voluntary, totally industry-led initiative. That's something that's been very successful. I agree it's important that we keep this voluntary rather than mandatory.
I guess one other question I'd like to ask deals with your comments on education, and even enhancing what we currently have. You've talked about the processes in Canada a couple of times.
Do you have any numbers for the cost of this for either industry or government?