I constructed my opening remarks to make the point that when it comes to food products generally in Canada and the current labeling requirements for all food products, there are already very significant and extensive information requirements. Then I described the specific requirements for dairy products, which are probably even more intensive and prescriptive than for general food products. That's the point I was trying to make. I was just cautioning the committee and the government that when you look at further specificity, further prescriptive requirements, you have to be very careful because there's already an incredible amount of information on food labels.
Secondly, the consumer is looking for lots of information, but every consumer is looking for a basket of information, not just specifically.... Perhaps they're looking for the nutrient content. We now have a very large requirement for a nutrition labeling panel on the back, so you've got to have room on the label for that. And you have to prioritize what the consumer is really looking for. The manufacturer or processor of any food product, especially a dairy product, wants to describe the benefits of this product and go beyond just the mandated regulatory requirements that you already see, for example, in dairy products. There is other information the consumer is interested in. They're interested in recipes and how to use the product. You don't see as many recipes on products any more because there is less space on many food products for those recipes.