I think right now it is definitely a source of confusion, but the question is how you fix it. I think there are different ways of doing it, as long as the public is educated as to what those different labels mean. It must be clear to us that a “Product of Canada” label has to mean that the majority--and we're not saying how much, but certainly more than the 50% of the content of that product--has to be Canadian. That has to be clear for people. There has to be an education campaign around that to make clear what it means.
There may be many products of which the majority of content is Canadian. There may be some imported ingredients, and that's okay as long as people know that the main ingredients determining the product--and not the pepper that's put in it or something--are Canadian. That has to be prominent, so that when the consumer goes to buy that product, they can trust that it is a Canadian product when they see it on the front label.
If there are more clarifications that have to be delivered to the consumer, they could be on the back label.