Okay.
You just touched on something that Mike touched on earlier, which is that consumers today want to know where their food comes from. We all know the problems and the crisis in the livestock sector right now, and urbanites in my riding want to support agriculture. What I hear out there is that the only way they see of doing it--or at least one of the obvious ways, as they say to me all the time--is that if you tell them or show them that the product is being produced in Canada, they'll dang well buy it. I'm hearing that loud and clear, and I believe it. I think our consumers today want to do that, and that's why I think this is very important.
Mike, you talked about “Product of Canada” and “Grown in Canada” a little bit more. You touched on a 20% figure under chapter 16, and then you talked about chapters 18, 19, and 20. Could you talk a little further about that, if you wouldn't mind?