I'm going to call this meeting to order. We're continuing with our study on “Product of Canada” labelling.
We're going to welcome to the table John Masswohl, who is no stranger here, from the Canadian Cattleman's Association. He's joined by Lisa Mina from the Beef Information Centre; Mike Dungate from the Chicken Farmers of Canada; Lynne Markell and John Anderson from the Canadian Co-operative Association; and Don Jarvis, president and CEO of the Dairy Processors Association of Canada.
Mr. Masswohl, if you'll kick us off....