Yes. I guess we'll see as we go down this road. Given country-of-origin labelling--COOL--in the United States and our concern about that, I don't believe we're looking at going in that direction. What we're really looking at is truth in labelling, and as others have said, the “Grown in Canada” voluntary label would also be another option or an addition.
To the Canadian Co-operative Association, I think you did put your finger on a problem, and that is, regardless of what we do on “Product of Canada” labelling.... I think what we're trying to get to is that we're actually dealing with the product and the package, and Mike's comments are well taken on that.
On a grade label, do you have any suggestions about what can be done there? I think people will want to know if it's “Canada No. 1” or “Canada grade”. I will admit it's absolutely confusing. When you look at that Canada label, you assume in your head that it is a Canadian product, to a certain extent, and that it's not a grade label. Have you any suggestions in that area to make it less confusing?
I think you said “No. 1”, but--