Sometimes when we try to simplify matters, we complicate them even further. What about the consumer's right to know exactly the provenance of the product he wants to buy? You stated that you read the committee transcripts. This isn't the first time that the committee has examined this particular issue. You even said that you yourself testified before the committee 12 years ago and this very subject was already being discussed then.
The first goal is very simple, namely ensuring that very clear guidelines are drafted respecting the use of the “Product of Canada” designation. First of all, consumers have the right to know what they are buying. And secondly, we are convinced that this designation will help farmers market their products. People want to buy home-grown products. Both consumers and producers would be affected by the amendment to the guidelines.
If the status quo is maintained, the consumer will continue to be confused by all of the information found on labels. Because of the 51% total cost rule in particular, products labelled “Product of Canada” may not necessarily be from Canada. In my opinion, if the guidelines are not amended, consumers will continue to be misled.