When you mentioned “Product of Canada” or “Prepared in Canada”, when we spoke of a two-tier system earlier, we were talking about something that's 100% Canadian. I think we all agree that all the ingredients are from Canada. But when we're going to products that are 70%, 80%—whatever would be decided if we're going to change it—if we continue to use “Product of Canada” to describe these products, I think we're going to have to do a lot of consumer education. Are consumers going to continue looking at products that say “Product of Canada”? How are they to know the difference between the two products, “100% Canadian” or “Product of Canada”? Are we looking at “Prepared in Canada”, “Processed in Canada”? I think we have to keep our minds open to what kind of term we're going to use on products to indicate those products that are prepared in Canada with Canadian and imported ingredients.
On May 6th, 2008. See this statement in context.