But it gets back to what Mr. Doering said and what Mr. Miller said. It has to be simple and it has to be truth in labelling. In other words, let's say you had a stamp of the Canadian flag on there and that made it whatever the target is, 95% Canadian. I could go in there and I wouldn't even have to think about it. If I see the flag, boom, it's Canadian, I'm having it. That's the one I have. Maybe the other one has a U.S. flag or whatever, but I could very quickly make that choice without having to think about it, without having to go and read the back, or as Larry says, read the little booklet that comes with the can. We have to make it simple and we have to make it Canadian. Would your organization buy into that?
On May 6th, 2008. See this statement in context.