Interestingly enough, one of the reasons Americans prefer Canadian jam is that we have different standards for jam. We have to have a higher fruit content. One of the reasons they like it down there is that it's probably a higher-quality jam if it's made in Canada.
In going down this road—and this was what I was saying about the “Product of Canada”—be careful that you don't end up having all kinds of unintended consequences, where you're dealing with the quality of what you can call a jam, how much fruit, how much sugar, how much pectin, etc. On all those process product regulations—and there are literally thousands of rules about all that stuff—if you start to tamper with some part, you're going to run into another one.
I'm not justifying that this is about segregated pricing, and I'm certainly not here to justify undue delays for label registration. But when the CFIA comes back, Ms. Skelton, ask them if we believe any longer that it's appropriate to have pre-market approval for jam labels. If the answer is no, then there's no argument for doing it. That would require a change, but it would mean there would be no more pre-market approval. It would then be like all the other products: if the label didn't comply with Canadian law, a competitor or a consumer would complain and the Food Inspection Agency would carry out an investigation. If it was a bad label, they would require compliance.