We talk about country of origin, but really I think what most witnesses have been saying is that they want to know what is Canadian, not necessarily what all the components are of the various food products and the countries they came from. But they want to identify, one, if it's prepared or made in Canada, and two, if the majority of the content is Canadian or qualifies for this “Grown in Canada” voluntary label.
If we do decide, as a committee, to go down the route to look at a content of 50%-plus, or maybe even 75% or 80% Canadian content, we're essentially saying we've got to make a number of regulatory changes to do that. Or can we do it just through policy directive?