The problem there, though, Ron, is that we're still dealing with the percentage of costs. I won't quibble with your argument that sometimes you have to put another product in. But what we're seeing here, especially in the apple industry, is that our producers are being driven out of business. We're seeing the tender fruit industry--and we have that microclimate in only a few places in Canada--basically go out of business to a certain extent because our plants can't compete. We don't want to lose that production base or those producers. So we had to weigh off that factor that you talked about.
I don't like the definition because it's dealing with costs. How do we get the actual product in the package or in the can or whatever it may be? What do we have to do there?