That's because right now it is a voluntary process, correct? You don't have to put “Product of Canada” on your product unless you deem that it's going to enhance the sale of your product, which it should, as people trust the Canadian symbol.
Is there anything to stop a group or an organization from developing a “Grown in Canada” label and using it, as long as it's truthful in advertising and follows all the same rules that we have under the guidelines and regulations right now? Is there anything stopping an organization from developing that and putting it on there?