I believe that during our last appearance before the committee we had indicated that within CFIA we use the Guide to Food Labelling and Advertising as our interpretive guideline document for a core provision in the Consumer Packaging and Labelling Act, which does state that claims must be truthful and not be misleading. In that guideline, you will find interpretation of a range of different labelling issues.
When it comes to issues such as “Product of Canada”, “Made in Canada”, “Grown in Canada”, there is a range of qualified claims that may be made; and when we evaluate these claims, we do look to determine whether they would be considered truthful, and not misleading, in the eyes of the consumer. As has been noted in some cases, there has been more specific guidance provided, such as the current guidance on “Product of Canada” and “Made in Canada” claims—and that was developed, as we know, a few decades ago, based on current policy and the objectives of government at the time. Evidently, consumers are interested in a different interpretation of “Product of Canada” and “Made in Canada”, and that is what's being explored in the review of the current policy. So the full range of qualified claims can be explored.
With regard to regulation versus guideline, what we are currently looking at is the review of the current approach, which uses the guidelines to interpret that provision in the regulations.